A CASE FOR INNOVATIVE PACKAGING IN ZIMBABWE TOURISM PRODUCT REBRANDING
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Keywords

Zimbabwean cultural tourism
live-in tourism
packaging

Abstract

This essay analyzes the cutting-edge packages that Zimbabwe's tourism sector might use to 
better serve 21st-century travelers. Researchers have hinted that today's visitors are more interested in 
the people of the place they are visiting, and they are favoring more culturally relevant tourism items. 
The Victoria Falls, a popular tourist destination and one of the seven wonders of the world, wildlife or 
safaris, monuments like the Great Zimbabwe monument, and other traditional tourism items like 
boating and sailing were among Zimbabwe's traditional tourism offerings. These goods restrict 
visitors' ability to engage with Zimbabwean culture and are less immersive in character. New 
packaged tourist models for Zimbabwe are proposed, and potential opportunities and difficulties are 
examined. 

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